Implementation of efficient logistics for Kimberly-Clark

Individual Approach

The Challenge

One of the key tasks Kimberly-Clark faced was establishing a reliable logistics system to ensure fast, efficient, and secure delivery of their products across all regions of Ukraine. Among the core aspects of this challenge were:

1. Extensive delivery coverage. Transportation had to reach a large number of regions and retail locations, including remote areas.
2. High standards for delivery quality. Kimberly-Clark’s main products are personal and intimate hygiene items. Proper storage, timely delivery, and prevention of damage or contamination were top priorities.
3. Seasonal and promotional peaks. Order volumes increased during sales and promotional campaigns, placing extra pressure on the logistics system and requiring fast, flexible responses.
4. Supervision at unloading points. In locations without Kimberly-Clark staff, there was a need to involve additional freight handlers to ensure proper unloading procedures were followed.
5. Logistics optimization. The main challenge was to build a balanced transportation system that delivers on time and with high quality, while keeping costs low — a critical factor for FMCG companies operating in a competitive market.

Timely and damage-free delivery from manufacturer to customer is essential for both business performance and customer satisfaction.ucts from the manufacturer to the customer plays a crucial role for both the business and its clients.

Business Goals

The Goal

Ekol Logistics, as Kimberly-Clark’s logistics partner, was assigned the following objectives:

1. Organize uninterrupted delivery of goods to major cities and remote regions across Ukraine.
2. Ensure careful handling of products during transportation and unloading, respecting their delicate nature (hygiene products, baby goods), to preserve quality and integrity.
3. Build a flexible logistics system that can quickly respond to seasonal demand shifts, marketing campaigns, and urgent orders.
4. Optimize logistics costs while maintaining a high level of service and customer satisfaction.
5. Strengthen control over the transportation process, especially at unloading points, to avoid delays and errors.
6. Ensure constant product availability on store shelves, in proper condition, to support high customer satisfaction levels.

The Ekol Logistics team leverages its extensive experience and professionalism to help partners meet their goals.

Individual Approach

Ekol Logistics’ Solution

Our company proposed the following solutions to address key issues:

1. Transportation in FTL and LTL formats:
   • FTL (Full Truck Load) — for fast delivery of large shipments without sorting;
   • LTL (Less Than Truck Load) — for cost-effective delivery of smaller batches, including to remote areas;
2. Flexible planning and adaptive routing based on seasonal demand, shipment volumes, and order changes.
3. Freight handling services at unloading points. When needed, Ekol Logistics representatives supervise unloading, inspect goods, and assist with any arising issues.
4. Communication and transparency. We implemented truck tracking systems and digital documentation so Kimberly-Clark representatives could monitor shipment status and location in real time.
5. Compliance with quality and safety standards. Ekol Logistics employs qualified staff, uses certified and reliable vehicles, and adheres to strict sanitary regulations.

This partnership enabled the creation of a well-structured, dependable logistics system that supports Kimberly-Clark’s business goals.

Successful Cooperation

Results for Kimberly-Clark

With Ekol Logistics, the manufacturer gained several key business advantages:

1. Stable and timely delivery of goods, ensuring continuous product availability in stores.
2. Preserved product quality and condition during transportation and unloading.
3. Reduced downtime and logistics costs thanks to optimized routes and Ekol’s flexibility.
4. Strengthened trust and partnership. Kimberly-Clark received not just a carrier, but a reliable partner that actively supports and oversees logistics processes, ensuring full compliance with corporate standards.

Efficient, well-coordinated cooperation contributes to strengthening the manufacturer’s competitive position in today’s market.