Fast and efficient delivery of fashion collections for TSUM Kyiv

1. Complex supply structure

TSUM cooperates with over 200 suppliers with small batch sizes and their own production in Europe, often small, limited, and often family-run. Such partners include:

• deadlines are not always met;
• are not familiar with the requirements for processing export documentation to Ukraine;
• require personalized communication and support at every stage.

2. Competition for quotas

Manufacturers have a limited number of products per season. For example, a factory can produce only 400 pairs of shoes, but there are over 800 orders from around the world. TSUM is forced to compete for the right to receive the goods, so logistics must work delicately, without creating tension in relationships.

3. Time is critical

In luxury fashion, there is a “selling window” – a short period when a collection is sold at full price. Delayed delivery means fewer days of sale without discounts, which means:

• decrease in income;
• increasing the share of goods going on markdown;
• hidden losses for business.

4. The criticality of correct customs clearance

The presence of certificates of origin (for example, Euro-1) allows you to receive customs preferences – a discount of up to 10% of the customs value. But any error in the documents leads to the loss of this discount. Among manufacturers, few people know how to correctly draw up documents in accordance with Ukrainian standards.

5. High operational load

The TSUM team does not have a specialized logistics department. Managing deliveries, documents, transportation, customs, sorting and delivery is an excessive stress for internal resources. It was necessary to find a reliable partner who could take on the entire process “turnkey”, with a guarantee of speed, accuracy and scale.

1. Vendor management

We have fully taken over communication with over 200 suppliers – from the moment the order is placed to its readiness. This includes:

• constant contact with factories;
• agreeing on the order readiness date;
• explanation of document flow requirements;
• convincing suppliers to comply with formal procedures (despite their reluctance to deal with “paperwork”).

2. Multimodal logistics and consolidation

• Daily cargo removal from dozens of locations in Europe by our partners;
• Consolidation of goods at key European hubs;
• Formation of complete mainline vehicles for centralized delivery to Ukraine;
• Using cross-dock platforms in Ukraine for sorting and redirection.

3. Customs clearance

• Creating a strategic alliance with Nexus, a leader in customs clearance of fashion goods;
• Development of a detailed checklist to control the originality of documents and seals;
• Systematic work on compliance with the requirements of Euro-1 certificates to obtain tax preferences.

4. Optimizing delivery to the store shelf

We went beyond the classic “to the ramp” chain and offered an innovative approach:

• Applying price tags and anti-theft labels at our Ukrainian distribution center
• This avoids delays in the sales floor and speeds up the release of goods by 5–7 days.

5. Automation and data exchange

• Integration with ERP client to automatically obtain labeling data;
• Ensuring stable data control at all stages – from buyer to shelf.

6. Ecosystem approach

• Involving the best partners in each stage of the supply chain: transportation, hubs, customs clearance, goods processing;
• Interaction at the level of strategic partnership, not just the provision of services;
• Flexibility and scalability — we adapted the solution even to the client’s competitor (Helen Marlen), combining flows and increasing the efficiency of both