Optimizing a Fashion Retailer’s Distribution
About the company
LPP Ukraine
LPP is one of the largest fashion groups in Central and Eastern Europe, operating in the mass-market segment and managing an international portfolio of brands, including Reserved, Cropp, House, Mohito, and Sinsay. The company combines an extensive retail network and operates across dozens of markets in Europe, Asia, and the Middle East.
For LPP Ukraine, logistics is not merely an operational function but a key driver of competitiveness. It ensures timely collection launches, high inventory turnover, and consistent product availability in stores. Reliability, accurate planning, and the ability to operate under peak loads directly impact sales performance, customer experience, and the overall efficiency of the retail network.
Individual Approach
Challenges
Operating in the Ukrainian market, LPP Ukraine faced several logistics challenges typical of the fashion segment:
- Regular imports from European logistics hubs;
- High seasonality and peak loads during collection launches and promotional campaigns;
- A large number of SKUs with rapid inventory turnover;
- The need to synchronize warehouse operations with retail schedules;
- Timely nationwide distribution to stores across Ukraine;
- Full visibility and control of logistics processes at every stage.
To address these challenges, LPP Ukraine required a logistics partner with proven expertise in working with international retailers and a comprehensive approach to supply chain management.
Individual Approach
Objective
Ekol was tasked with building a sustainable end-to-end logistics model that would:
- Ensure uninterrupted import flows into Ukraine;
- Adapt warehouse operations to the specific needs of fashion retail;
- Guarantee on-time deliveries to stores;
- Flexibly scale operations during peak seasons;
- Minimize logistics risks and delays;
- Provide full transparency and control across all supply chain stages.
Successful Cooperation
Ekol’s Solution
The Ekol team implemented a comprehensive end-to-end solution covering all key stages of the supply chain.
Fashion-Adapted Warehousing
Warehouse operations were optimized in line with the specific requirements of the fashion industry, including high SKU volumes, rapid turnover, and seasonal fluctuations. Efficient storage, sorting, and order picking processes were implemented in compliance with strict quantity and quality control standards.
Nationwide Distribution in Ukraine
Ekol ensured reliable delivery to LPP Ukraine stores across Ukraine. Routes were optimized considering regional specifics, while the logistics model was scaled to accommodate peak seasons and promotional campaigns without compromising service stability.
Digital Control and Transparency
End-to-end tracking, demand forecasting, and continuous performance analytics were introduced across all stages. This enabled the client to gain full process transparency and respond оперативно to demand fluctuations.
successful collaboration
Results
As a result of the partnership with Ekol, LPP Ukraine established a stable and scalable logistics infrastructure in Ukraine:
- On-time delivery of new collections to stores;
- Fast adaptation to seasonal peaks;
- Optimization of warehousing and transportation costs;
- Full control over logistics processes;
- Reduced operational risks.
Conclusion
The LPP Ukraine case demonstrates how Ekol’s comprehensive logistics approach enables international fashion retailers to operate efficiently in the Ukrainian market.
By combining international logistics, a fashion-adapted warehousing model, reliable nationwide distribution, and digital control, Ekol delivers solutions that support business growth — even in highly dynamic and seasonally demanding environments.
