Stable and Efficient Logistics for Caparol Ukraine
Company description
Caparol Ukraine
Caparol is a German brand that is part of the international DAW SE Group and one of Europe’s leading manufacturers of paints, coatings, decorative finishes, and thermal insulation systems. The company operates in line with European standards of quality, safety, and sustainability, adapting them to the requirements of local markets, including Ukraine.
In Ukraine, Caparol products are distributed through partner stores, retail chains, and directly to construction sites. This business model makes warehouse logistics a critical element: it is not only a supply function, but an integral part of the company’s quality management system and partner service.
For this reason, Caparol’s operational activities place strong emphasis on proper storage conditions, transparent inventory control, the use of digital tools, and the implementation of environmentally responsible solutions in accordance with the standards of the international DAW SE Group.
Individual Approach
Challenges
To operate effectively in the construction materials market, Caparol needed to address several key challenges:
Continuous Product Availability
The construction market is characterized by seasonality and peak demand periods. The company required a reliable warehouse infrastructure capable of maintaining sufficient stock levels and ensuring fast order picking while minimizing the risk of shortages.
Inventory Accuracy and Control
Errors in SKU management, quantities, or batch tracking could lead to supply disruptions. Accurate management of expiration dates and product batches was especially critical.
Specific Storage Requirements
Paints and coatings require stable temperature conditions, protection from moisture, and prevention of mechanical damage. Compliance with these requirements is essential to maintaining product quality.
Digital Transparency
Caparol expected full transparency of warehouse operations: real-time inventory levels, order status tracking, access to analytics, and integration with internal systems.
Commitment to Sustainability
Warehouse logistics had to align with the brand’s environmental standards: efficient use of space, loss minimization, and reduction of unnecessary packaging.
Business Goals
Objectives of the Partnership
Together with Ekol Logistics, the following goals were defined:
- ensure stable product availability across warehouses throughout Ukraine;
- create proper conditions to preserve and maintain product quality during storage;
- build a flexible warehouse model capable of handling peak loads;
- digitalize warehouse management processes;
- increase the speed and accuracy of order processing;
- support Caparol’s environmental standards.
Individual Approach
Solution
To achieve these objectives, a comprehensive logistics model was implemented, covering all stages from warehousing to transportation and digital monitoring.
Storage Condition Control
Proper storage conditions for paints and coatings were ensured, including stable temperature control, packaging protection, and careful cargo handling at all stages. This allowed Caparol to maintain the quality of paints, primers, and plasters in line with brand requirements.
Warehouse Process Optimization
Warehouse operations were organized with full consideration of Caparol’s product specifics. FIFO/FEFO principles were implemented, enabling effective shelf-life management and reducing the risk of write-offs.
Rational warehouse space planning and zoning helped maintain optimal stock levels and respond flexibly to seasonal demand fluctuations.
Warehouse Automation and Digitalization
Ekol’s warehouse management system was integrated with Caparol’s ERP solutions. As a result, the client gained:
- online access to inventory balances and stock movements;
- full transparency of operational history;
- faster order processing;
- analytics for inventory planning.
Digital document flow reduced data processing time and improved operational accuracy.
Support for an Eco-Friendly Approach
Process optimization reduced product losses and packaging volumes. Where possible, reusable and more environmentally friendly packaging solutions are applied.
Operational Service Support
The Ekol Logistics team provides continuous operational support and responds promptly to non-standard requests, order adjustments, and force majeure situations.
“For us, it is important that logistics not only ensures product storage but also supports the business stability of our partners and meets Caparol brand standards. In cooperation with Ekol Logistics, we managed to build exactly such a model.”
– Oleksandr Dunaitsev, Operations Director, Caparol Ukraine
Successful Cooperation
Result
The long-term cooperation between Ekol Logistics and Caparol Ukraine has become an example of a strategic partnership in which logistics has evolved into a key business development tool.
Thanks to the implemented warehouse model, Caparol achieved:
- stable product availability even during peak periods;
- accurate and transparent inventory management;
- maintained product quality throughout all storage stages;
- faster order picking and dispatch;
- compliance of warehouse processes with the brand’s environmental standards;
- a reliable logistics partner focused on long-term cooperation.
Ekol Logistics and Caparol have jointly built a modern warehouse logistics solution that not only supports the business but also becomes its competitive advantage.
